![]() We’ve implemented customer self-ordering kiosks in the store, and we are definitely the first pizzeria in Dedham to have done that. But, although we do use them, we do pride ourselves on the majority of our deliveries being handled professionally by our drivers. It was a very hole-in-the-wall, mom-and-pop store.Īnd the evolution of the business has changed in general as well, because third-party ordering systems have been introduced. ![]() We’ve added pizzas with different bases on them, whether they’re ranch dressing, blue cheese, Alfredo sauce. We’ve listened to our customers and added wraps. But, over the years, we definitely have evolved. In regards to the pizza, we’ve used the same recipe. How has your pizza changed over the years? Tell me about the evolution of your food. They’re who’s been patronizing us the longest. I’d say that I can’t point out an individual customer because there’s just so many of them - but the schools, the courthouses, the police and fire, the institutions, and the public servants. Who’s your longest-term customer? Anybody memorable who’s been coming in for decades? We try to embed ourselves in the community and, in turn, they’ve rewarded us with their loyalty and their patronage. What I like about the community as well is that we support all the local places: sports teams, the food pantry, all local causes. It’s hard to form those connections with customers who may be just passing through the area. And I feel that, although you do have regular customers in the downtown Boston scene, you also get a lot of people passing through. We know their names, and they’ve known our family for years. Almost 90 percent of the people who walk through the door, we’re familiar with them. Also, being in the suburbs, we have a close connection to our customers. So being able to avoid Boston traffic and parking is definitely a plus. Getting around town making deliveries - 60 percent of our business is delivery and takeout. What are the challenges and the benefits of owning a pizzeria in the suburbs versus the city? Those who were in search of the American Dream saw that vision. Route One was developed, and it was a place of opportunity. ![]() It was a very suburban town at one point. It seems to be where a lot of Greeks from Greater Boston settled after arriving in this area, and I think it was a place of good opportunity. He fell in love with the community, the people, and pizza-making. My father, when he immigrated to the United States, came to work here at the Dedham House of Pizza. It was first launched by my grandfather’s sister’s husband. ![]()
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